Community Based Film Approach
Crowd Sourced seems to be the new buzzword. It's more than a cliché to The Initiative Production Company thought. Every aspect of this film was created by you the audience. Funding, producing, acting, locations, ect. This was a community approach to the filmmaking process. Watch this company's journey making the film, and you can clearly see that a lot of sacrifice was necessary to see The Umbrella come to life.
Casting Local Talent
During the casting process of The Umbrella, The Initiative Production Company did an extensive casting process involving local talent management and casting agents. The search revealed some of the best talent right in our own backyard of Brisbane. The creatives in this city are hungry for great projects.
Developing a powerful crew Base
The Initiative Production company was able to pull off a massive effort like The Umbrella because of the amazing crew on the project. It was staffed by a pairing of industry professionals along side of upcoming film students and young professionals. This model allows for accelerated creative development.
The Incredible Backdrop of Brisbane
When people refer to filmmaking in Australia, most people are talking about Sydney or Melbourne. However, Queensland is the best kept secret in the Industry. Brisbane itself provides a huge range of locations and backdrops. It is almost a character in itself in The Umbrella.
For the freshman film fromThe Initiative Production Company everyone gave of their creative equity to see this amazing project come to be. This was a huge step from award winning short films, but The Initiative's community approach to filmmaking truly paid off in the end.